Since November 2022, Audi has been including virtual reality (VR) add-ons for select models, such as the e-tron. The company’s ‘Motorverse’, developed in partnership with extended reality entertainment firm holoride, features both passive and active content that reacts in real-time to the vehicle’s motion.
In January 2023, the German automaker provided an insight into its vision for the future of VR-inflected cabin designs with the 'activesphere' concept car. The electric vehicle (EV) integrates a new operating concept—Audi Dimension—that emphasises mixed reality (MR) through an optical headset.
