EVs of interest, but affordability concerns prevail, says Maruti MD

Maruti Suzuki, the OEM behind every second car sale in India, is preparing to launch electric vehicles (EVs) by 2020. But Kenichi Ayukawa, Managing Director and Chief Executive of Suzuki’s Indian subsidiary, is worried that EVs may not be affordable initially, impacting their widespread acceptability in such a highly price-conscious market.