Where does electrification fit in Mazda’s engine strategy?

With tightening emissions regulations, air quality concerns and looming climate control targets, the pressure is on for automakers to clean up their fleets. That means different things for different brands. While some are looking to extend the life of the internal combustion engine (ICE), others are putting their weight behind battery electric vehicles (BEVs) or hydrogen fuel cell technology. Most automakers are taking a multi-solution approach, under the idea that certain technologies work better in certain applications.

This is the case at Mazda, where future proofing propulsion doesn't mean sacrificing its Zoom-Zoom appeal or giving up on the traditional pleasures of driving. What it does mean is taking a well-to-wheel approach that considers everything from fuel extraction and manufacturing processes to shipping and driving behaviours.